We build a styling platform that empowers women to reconnect with who they are
We don’t follow trends — we start with self-discovery.
LUMI gives you clarity, confidence, and outfits that feel true to you.
We see the future of fashion as personal, intentional, and technology-enabled — and LUMI is our step toward that future.
Our mission
To help women reconnect with their personal style.
How we do it
We built LUMI as an AI styling companion that learns from you.
By combining design, technology, and expert insight, LUMI adapts to your lifestyle and evolves with your taste.
Whether you’re exploring new inspiration, rethinking your wardrobe, or refining your style — LUMI supports you through every step of your journey.
Our values
From the inside out
We start with you — your story, your values, your sense of self. Style, for us, is reflection, not decoration.
Authentic over idealized
We celebrate real people, not filtered ideals. Beauty lives in truth, not trends.
Sophisticated, never snobbish
We value detail and quality with warmth and honesty. Sophistication should feel inviting, never exclusive.
Always exploring
Style evolves with you. We design for growth, change, and the freedom to keep discovering yourself.
LUMI Icons
Real women. Real journeys.
Our LUMI Icons are women who’ve rediscovered their personal style through LUMI. Explore their wardrobes, shop their looks, and get inspired by how they express who they are.
Daria
Anyone can love a brand. The real art is knowing how to use it your way.
Elena
Call it age or call it experience — either way, it looks damn good in pink.
Cece
I love mixing classics with playful twists—easy, cool, and always a little unexpected.
Karen
Paris unlocked my voice. Now I dress with graphic ease and energy.
Diana
When in doubt, add a blazer. Suddenly you’re the CEO of your life.
