Style that starts
with you

Take a style quiz

LUMI is an AI-powered tool that grows with you. We start by understanding what feels honest and comfortable for your style, then shape it into everyday outfits you can shop and wear.

4.3 stars

Average LUMI app rating

20 million

Registered users

How it works?

Discover yourself
1

Discover yourself

Uncover what feels true to you — your taste, your mood, and how you want to express yourself through what you wear.

Get smart recommendations
2

Get smart recommendations

Receive recommendations from AI informed by stylist expertise, designed around your preferences and lifestyle.

Shop complete looks
3

Shop complete looks

Browse curated shoppable outfits — each piece thoughtfully paired to fit your life and express your style.

Everything you 

need for style,
all in one app

Self-discovery

A guided journey to discover what feels authentically you

Daily inspiration

Fresh outfit ideas every day to match your mood, plans, or energy

Smart shopping

Shop ready-to-wear outfits curated based on your preferences

Styling insights

Your personal fashion journal with content based on your interests

LUMI icons

See how real people express their style

What do you want to get?

Get more with LUMI membership

Your money stays yours

Your money stays yours

Every payment goes straight into your balance — it stays yours ready to use for new outfits.

Shop using your balance

Shop using your balance

Use your balance to shop curated outfits you love and build a wardrobe that feels like you.

Unlock extra member perks

Unlock extra member perks

Unlock cashback, free shipping, styling sessions, and more — perks grow as you level up.

What users say about our personal stylist service

Frequently Asked Questions

What’s included in my LUMI membership?

Your Lumi membership gives you full access to a personalized styling experience, including:

  1. Curated outfit recommendations based on your unique preferences.
  2. Rewards you earn through your membership and purchases—redeemable for discounts on future looks.
  3. Expert insights and styling tips to help you get more from your wardrobe.
  4. The Styling Journey tool to explore and refine your personal style at your own pace.
  5. Access to members-only prices and special offers within Lumi.

With these benefits, your Lumi membership is designed to make styling easier, more personal, and genuinely rewarding.
 

I can’t log in. What should I do?

No worries—let’s get you back in.

From the mobile app:

  1. Open Lumi and tap “I already have an account.”
  2. Enter your email and password, then tap Log in.
  3. If you created your account with Google, select Continue with Google.

From the web::

  1. Go to the Log in page.
  2. Enter your email and password, then click Sign in.

If you’ve forgotten your password, click Forgot password? on the login page to reset it.
Still having trouble? Our support team is happy to help—contact us at customer.care@lumi.place.

 

How can I order clothes?

To order clothes, simply follow these steps:

  1. Browse outfits or individual items in the Home or Explore tab and select what you like.
  2. Add your chosen pieces to the Shopping Bag.
  3. Open your Shopping Bag by tapping the icon in the top-right corner of your screen.
  4. Review the Shopping Policy carefully, then click Checkout to complete your payment.
  5. You can also use Apple Pay to pay directly from your phone.

Once your order is processed, you’ll receive a confirmation email at the address you used during registration.

How to contact support?

If you need advice or assistance, please don’t hesitate to contact support.

Through the App:

  1. Tap the Me icon in the bottom-right corner, then tap the Settings icon in the top-right corner.
  2. On the Settings page, select Support.
  3. In the Choose a topic dropdown, pick the option that best matches your request.
  4. In the Message field, describe your situation in detail and tap Send.

Through the Web:

  1. Click the Profile icon in the bottom-left corner and choose the Support option. The Mail app on your desktop will open automatically.
  2. Write your request in the message field of the Mail app and send it to the email address that appears in the Receiver field.

Our Customer Care Team has your back with any question!
 

How can I cancel LUMI membership?

We’ll miss you—but cancelling is simple.

Through the App:

1. Tap the Me icon → Settings (top right).
2. Choose Manage Membership.
3. Turn off Auto-renewal and confirm.

Through the Web:

1. Click your Profile icon to open the Profile Settings page.
2. Go to Account ManagementManage SubscriptionUnsubscribe.

If you subscribed via the App Store:

1. Open Settings → Apple ID → Subscriptions.
2. Select Lumi and tap Cancel Subscription.

You’ll keep full access until the end of your current billing cycle.
If you need any help, reach out anytime at customer.care@lumi.place.

quiz

Ready to discover your
personal style with LUMI?

Take a style quiz